Gore-Tex is launching a new marketing campaign with a seven-digit budget across multiple channels during the current season in four countries - Germany, Italy, Sweden and the U.K. - to add visibility to its brand in all its applications across garments, footwear, gloves and other accessories. It will run under the “Experience the Difference” tagline and will generate more than one billion video, print and online impressions over the next two years. Developed by a German agency, Zeichen & Wunder, the campaign is meant to show the emotions behind personal experiences in outdoor pursuits irrespective of weather conditions. More on Gore-Tex in The Outdoor Industry Compass.

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