GPG, the French agency of Patrick Genestier, has become the general agent of Diadora in France for all its product categories excluding football, where the Italian brand will continue to work directly with key accounts such as Intersport. For other products, such as its active lifestyle range, Diadora had been absent from the market for two seasons. About three months ago, Genestier became the French agent for Munich, the Spanish brand of futsal and sports lifestyle shoes. A former agent or distributor of Crocs and Dr. Martens, he has also recently begun representing Ccilu, the shoe brand managed by Killick Datta, Dupé and Lumberjack.