Greenmaster, the Taiwanese manufacturer of fitness equipment, is about to introduce its Yowza Fitness brand in Europe. It will do so through its Germany-based subsidiary, Green Fitness. In return, Green Fitness will no longer distribute another fitness label, FitCrew. Yowza is already on the North American market and is successful there, according to Greenmaster. At the next Ispo Munich, Yowza will premier its range of treadmills, ergometers and cross-training equipment. Besides handling Greenmaster's activities in Europe, Green Fitness distributes the Lifetime brand of basketball gear and acts as a licensee for the table tennis equipment of Adidas.

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