Groupe Royer, the French company that owns many footwear brands and distributes many others, including several important brands of sports shoes, has added the ownership of Hungaria to its portfolio. According to reports by sport-guide.com, Hungaria had recently gone through a restructuring phase and some job cuts.
Based in Gonesse, France and formerly known as Hunga, Hungaria was created in 1931 by the Pradet brothers and is one of the oldest sporting goods brands in France. In 1976, Hungaria was acquired by Adidas, but was then deactivated at the end of the 1970s. In 2015, the brand was taken over by Pierre Arcens, a previous general manager of Adidas France. After its commercial relaunch in 2016, Hungaria focused particularly on partnerships with rugby clubs, such as RC Toulon and Stade Rochelais.
Hungaria will be part of the sports division of the Royer group, and will be managed by Fabien Vancoille. Arcens will continue to collaborate in a consulting role for the overall development of the brand, both in France and internationally.
Founded in Brittany in 1945, Groupe Royer specializes in the distribution, marketing and sourcing for a wide portfolio of brands, whether proprietary trademarks, licenses or private labels. Headed up since last September by Jean-Pierre Petit, a former executive of Nike and Wolverine Worldwide, its sport division includes regional licenses and distribution agreements for brands such as Umbro, New Balance and Converse, among others. Royer posted revenues of more than €300 million in 2016, selling around 23 million pairs of shoes.