The Stadium Group, the leading Swedish sporting goods retailer, reportedly opened a Sneakers Point store last May on Nordstan in Gothenburg, but it has already closed it, with no plans to develop further such a concept. According to a spokeperson, five other stores under this banner and a website have been opened in the last three years, but the online store has already been shut down, and the remaining physical stores will be closed at the end of December. The reason is “changes in distribution strategies from the brands,” she said.
The total revenues of the Stadium Group grew by 15.1 percent to 6,995 million Swedish kronor (€688.4m-$771.9m) during the financial year ended Aug. 30. The online share of the turnover grew to 20 percent from 14 percent in the previous year. No other financial details are available at the moment.
