HanesBrands and G-III Apparel Group have entered into a strategic, multi-year licensing agreement for the design, production and distribution of outerwear for the Champion and C9 Champion brands in North America, which includes exploring opportunities in Champion’s global network as a key partner.
“G-III’s proven track record in category expansion and their best-in-class global infrastructure will enable us to reach a wider consumer base who already are, or will soon become, loyal to the Champion brand for generations,” said Vanessa LeFebvre, President, Global Activewear. “Champion is an inspirational lifestyle brand born from sport with a vision to be defined not by what we make, but by what we do. This partnership creates a significant opportunity to leverage G-III’s expertise in the outerwear category and their diversified distribution network, which will enable us to extend our offerings and support the brand’s lifestyle proposition.”
Since 1919, Champion has offered a full line of innovative sportswear for men and women, including activewear, sweatshirts, T-shirts, sports bras, team uniforms, footwear and accessories. C9 Champion is the value-priced athleticwear line of the brand.
Based in New York City, G-III’s extensive portfolio comprises more than 30 licensed and owned brands. It is carried by five global power brands: DKNY, Donna Karan, Calvin Klein, Tommy Hilfiger and Karl Lagerfeld Paris. Through its team sports business, G-III has licenses with the National Football League, the National Basketball Association, Major League Baseball, the National Hockey League and more than 150 US colleges and universities.
