Harry Wielheesen has set up a new company with Belowzero to help the creative Swiss sports apparel to expand more internationally. Called BW Sport Options, the new company will be particularly active in Germany, Austria and the Benelux countries, where new agents have been hired for the brand. The Wielheesen Group consists of several companies, including Action Sports, that distribute various brands, mainly in Germany and Austria, and it has its own distribution center in Belgium. It recently got the distribution of Speedo in these countries, after losing the distribution of O’Neill.