Head has been named an international partner of the Davis Cup by BNP Paribas. As part of its new three-year agreement with the International Tennis Federation, starting January 2017, Head will produce and sell Davis Cup-branded tennis balls throughout the world. The Davis Cup, which was instituted in 1900, is played in around 60 countries each year. The title sponsor and Official Bank of the tournament is BNP Paribas. The international sponsors include Rolex as Official Timekeeper, Adecco as Official HR Sponsor and Betway as Official Betting Sponsor, while beIN Sports is the Official Global Media Rights Partner of the tournament.
Related articles
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
-
ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z