Heelys is undergoing a makeover under the ownership of Sequential Brands Group, which acquired the brand of wheeled footwear at the beginning of this year. A TV commercial due to be broadcast in October in the Americas as well as in Europe and Asia will mark the launch of a ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here