Heidi O'Neill is taking on a newly created role of vice president and general manager for Nike stores worldwide, including the supervision of partner stores and the development of new store concepts. She has been with the Swoosh since 1998, serving most recently as vice president and general manager of Nike women's. That role will now be held by Amy Montagne, who has been with Nike since 2005. She has held various global functions including those of vice president of global running merchandising and vice president and general manager of global merchandising.