Helly Hansen has been selected as an exclusive supplier to the Swedish Alpine Ski Team, taking the place of Goldwin after 29 years. The sponsorship agreement is for five years with an option for an additional five. It will be phased in so that juniors and European Cup racers will wear Helly Hansen clothing as from this season. The World Cup team will begin wearing Helly Hansen bodywear this year, but will continue wearing Goldwin's race suits and overalls for an additional year. Helly Hansen is already a sponsor of the Canadian alpine ski team.