Helly Hansen, Houdine, LL Bean, Norrøna and Vaude are the...

2019-02-01T00:00:00+00:00

Helly Hansen, Houdine, LL Bean, Norrøna and Vaude are the first companies set to adopt Primaloft's new recycled, biodegradable, synthetic insulation, Pimaloft Bio

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Xtep seeks global reach as its core brand is challenged

2026-09-01T15:59:00Z By SGI Europe Editorial Team

Maye Musk gave Xtep instant visibility. The running credibility it’s chasing abroad still takes years to build.
Article
Nike may eye Formula 1 comeback after 20-year absence

2026-09-01T15:20:00Z By SGI Europe Editorial Team

Formula 1’s pull with younger audiences gives Nike a rare growth opening amid CEO Elliott Hill’s turnaround effort.
Article
FILA signs Malaysia regional team, backs rising-talent strategy

2026-08-28T12:29:00Z

The sponsorship deal confirms FILA is prioritizing emerging players over marquee tour names.