Helly Hansen is helping to support a scholarship that will allow outdoor enthusiasts to participate in a polar training course run by a polar explorer, Eric Larsen, on Lake Winnipeg in Canada in January
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
Intelligence, analysis and advice for the global sporting goods industry.
