Helly Hansen has reported an important sponsorship contract that will make it the clothing supplier of the Norwegian Ski Association’s national alpine ski team. The deal will take effect from the 2022/23 season and will last for eight years. It was a logical choice for the 140-year-old Norwegian company to align itself with the so-called “Attacking Vikings.”
Meanwhile, the marketing team at the company’s Norwegian headquarters and its U.S. e-commerce team have partnered with Kibo, an extensible, unified commerce platform that delivers personalized, omnichannel-based experiences to develop new strategies for more dynamic, personalized experiences that their e-commerce platform could not provide. With Kibo’s user-friendly platform, Helly Hansen was able to deliver personalized content, providing customers with targeted product recommendations based on a variety of insights such as location and past purchasing behavior in order to improve Helly Hansen’s performance in the U.S. and Europe.
Specifically, Kibo helped Helly Hansen to obtain a number of important KPIs, including a 100 percent increase in Revenue Per Session (RPS) on product detail pages with dynamic testing, a 28 percent increase in RPS in the men’s section of its website with slotted recommendations, a 4 percent decrease in bounce rates among returning customers through automated personalization on the homepage, and 50 percent more clicks through product recommendations from two industry leaders, Monetate and Certona.
The Kibo platform combines AI-driven personalization from Certona and Monetate, omnichannel commerce and distributed order management. Global customers such as Office Depot, Taco Bell and Patagonia also rely on Kibo to optimize web, mobile, search, in-store and any other fulfillment touchpoint to help deliver a consistently personalized commerce experience.
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