Helly Hansen, the global technical sailing brand, and the Royal National Lifeboat Institution (RNLI) in the U.K. have announced a five-year strategic partnership that will support the charity's aim of preventing drowning. The partnership will consist with Helly Hansen supporting a variety of life-saving activities including product innovation, delivering drowning prevention messages to its customers and fundraising and safety campaigns, among others. Helly Hansen has worked with RNLI on a new all-weather lifeboat crew kit that is meant to meet the demanding needs of the RNLI's volunteer lifeboat crews. The new clothing is due to go into service from September. The new kit is said to be considerably lighter than the one it will replace. Its technical layering system is supposed to ensure that crew members will keep warm and dry when they are out in all weather conditions. The kit is made available in versions tailored to fit both male and female crew members. The kit will be rolled out to all RNLI stations with an all-weather lifeboat, as well as two stations on the Thames – the Tower and Chiswick lifeboat stations. Besides the new all-weather lifeboat crew gear and the lifeguard kit, Helly Hansen will supply corporate clothing and uniforms for RNLI's staff.

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