Henri Lloyd will slash prices by going DTC

2020-09-29T16:47:00

Henri Lloyd, the British brand of sailing and sailing-inspired clothing, is promising that consumers will pay on average 40 percent less for its products as the company has “cut the middle-men,” according to an Instagram post. It plans to concentrate on its direct-to-consumer business as it severs ties with more ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.