Henrik Bunge, the new chief executive of Björn Borg, has received a prize for customer-driven leadership from the Habit magazine in Sweden
2019-12-24T00:00:00+00:00
Henrik Bunge, the new chief executive of Björn Borg, has received a prize for customer-driven leadership from the Habit magazine in Sweden
2023-08-21T12:00:00Z By Wolfgang Greiner
While Björn Borg’s consolidated net sales were 165.6 million Swedish kronor (€13.9m) in Q2 2023 compared to SEK 161.5 million (€13.5m) in the same period last year (+3 percent), net sales decreased by 2 percent in constant currency, which can be explained by lower sales in stores due to store ...
2026-07-10T07:41:00Z By SGI Europe Editorial Team
Claus-Peter Mayer succeeds Marina Mogus effective September 1; Olivier Gianina takes Southern Europe from August 1.
2026-07-09T15:23:00Z
The wearable brand poaches Nike’s marketing chief just as its membership crosses a major milestone.
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