Hi-Tec Sports is placing big advertisements in the Spanish airports of Alicante and Murcia to reinforce the image of the brand in a surprising way among the 300-odd participants in its upcoming international sales meeting in Murcia
2015-05-05T00:00:00+01:00
Hi-Tec Sports is placing big advertisements in the Spanish airports of Alicante and Murcia to reinforce the image of the brand in a surprising way among the 300-odd participants in its upcoming international sales meeting in Murcia
2025-12-04T18:18:00Z By Valentina Giannella
Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
2025-12-04T16:30:00Z By SGI Europe Editorial Team
Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.
2025-12-03T17:53:00Z By SGI Europe Editorial Team
Columbia Sportswear leans into absurd humor with a campaign offering its entire inventory to anyone who proves Earth has an edge.
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