Hilde Midthjell, the sharp Norwegian businesswoman who acquired a majority stake in Dale of Norway in April, predicts that the Norwegian brand should end this year with a stronger sales rise and profits than in the previous years, partly based on strong pre-orders. While several models of pull-overs did well, hats made the strongest contribution to the expected sales rise with a 95 percent jump in orders so far this year. Midthjell acquired her stake of 51 percent in Dale of Norway from Propago Invest, which held a share of 67 percent in the Norwegian brand, specializing in wool sweaters. For the last 22 years Midthjell has been the owner of the Derma Group, which she launched herself while completing her medical studies. At the helm of this company, which specializes in cosmetics, she obtained the Businesswoman of the Year award in 2004 (more in The Outdoor Industry Compass).