Hohenstein, a German provider of textile testing and a founding member of Oeko-Tex, has invested €1.3 million in Sizekick, a Munich-based software-as-a-service (SaaS) startup founded in the summer of 2022. Hohenstein’s investment is intended to enable the product launch in 2023. Sizekick’s software is designed to help online shoppers find the right clothing size via smartphone, improving the online shopping experience and avoiding unnecessary returns and the associated CO2 emissions. Fashion and sports brands, but also multi-brand stores or marketplaces, can integrate the Sizekick button in their online stores.
“The strategic partnership with Hohenstein enables us, as a new AI solution, to meet the high demands of the market right at the start and to take on the role of technology leader. Our artificial intelligence is already learning thanks to Hohenstein with its extensive database of 3D body scans. This is an extremely big advantage for our AI,” said Jake Lydon, CTO at Sizekick.
Stefan Mecheels, CEO and owner of Hohenstein, added, “Brands and retailers will be able to use Sizekick to offer their online customers an informed sizing decision for apparel. This is an important step for the entire fashion industry to make online retail more sustainable with fewer size-related returns.”
