Hoka One One has signed up a legendary Ironman, Dave Scott, who won six world triathlon championships between 1980 and 1987, as one of the brand's ambassadors. He is one of six triathletes who have joined the brand's roster of professional athletes. The others are another former Ironman champion, Leanda Cave, plus Danielle Mack, Lauren Goss, Josh Amberger and Kevin Collington. Rachel McBride has returned to the team. Hoka One One is particularly active in France, where it has planned 200 days or evenings of demos with local stores for this year, in addition to the sponsorship of several races.