Hummel has introduced a new ad campaign with the Black Eyed Peas. In cooperation with RETH¿NK fabric, the company has been implementing a recycling initiative focusing on turning recycled plastic bottles into sustainable fabric. People at Black Eyed Peas concerts have been encouraged to recycle their bottles in order to support RETH¿NK recycled fabrics and Hummel, which is launching a new recycled line next year in Sweden. The slogan of the campaign is “12 bottles into one jersey.”