Hummel is buying a Danish childrenswear brand

2021-09-03T10:44:00

Intensifying its focus on the kids market, Hummel has agreed to take over Sometime Soon, a Danish brand of streetwear-inspired children’s clothing for boys aged 0 to 14. Cathrine Høilund, who co-founded the firm in 2015, will continue as its creative director. The takeover will only be effective in January ...

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