Hunter Boots has chosen Socrep as its distributor in Italy, starting in January. Founded in 1963 by Franco Prinoth, Socrep is based at Ortisei in the Italian Dolomites. It distributes the fashion brands Canada Goose, Fred Perry Lavenham and Orlebar Brown. It also distributes several mountain equipment brands, including Alpina, Elan and Toko, and the outdoor brands Mammut, Montana and Frischi. Socrep has 5,000 square meters of warehousing space and four showrooms, two in Milan, one in Rome and one in Trani, Puglia. Hunter, which is well known for its Wellington boots, has been growing through its diversification into outerwear and accessories. Now footwear only represents about 60 percent of its revenues, which were reported to have reached £113 million (€133m-$147m) in 2018.

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