i-Run, a French online and offline retailer specializing in running apparel and shoes, has reached an agreement with a group of long-term investors led by Geneo Capital Entrepreneur in a deal worth a total of around €100 million. This equity investment is meant to allow i-Run to enter a new phase of its development, reorganize its capital with the exit of iXO Private Equity and involve its managers in the capital, Geneo said in a statement. Eximium, MACSF and Bpifrance, which previously supported the group in 2015, are joining this pool of investors. i-Run, founded in 2000 in the Toulouse region, expects €110 million in revenues for the current fiscal year. The retailer’s business model is based on complementary distribution channels associated e-commerce sites and physical stores. It opened its first physical store in 2021 and now has a network of ten, in addition to e-commerce. Among its development plans, i-Run intends to capitalize on the Paris 2024 Olympic Games to reinforce its network of stores throughout France, notably by opening new stores in Paris. i-Run is also working on the launch of several new ranges in areas related to running (lifestyle, cycling, outdoor …) and to broaden its eco-friendly offer. i-Run could also study acquisitions to accelerate expansion in European countries where the opening of stores is under consideration.

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