Icebreaker has appointed a new chief marketing officer, Louise Kuegler. The 42-year-old Kiwi takes the place of Hanna Lee-Darboe, who left last October. In the last 20 years, Kuegler worked at several companies and for iconic brands at several advertising agencies in the U.K., the U.S., Asia and New Zealand. She has been with Coca-Cola, Diageo and Ogilvy & Mather, where she last ran one of its agencies in Singapore. Icebreaker has also hired a new global head of public relations, Shana Frahm, who will be based at the U.S. headquarters of the New Zealand company in Portland, Oregon. She previously worked for more than 25 years in communications with brands including Vans, Burton and Quiksilver (more in The Outdoor Industry Compass).