Icebreaker Merino has formed a three-year partnership with Travis Ganong, the 27-year-old World Cup alpine skier who competed for the U.S. at the 2014 Winter Olympics in Sochi, placing fifth in the men's downhill. He will represent Icebreaker in the U.S. and provide insights for future product design. Ganong won his first World Cup race in December 2014 in downhill in Santa Caterina, Italy. To celebrate the new partnership with Icebreaker, Ganong made an appearance at the Icebreaker TouchLab in Vail, Colorado on Dec. 5.
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