Icebug has appointed Evan Wert as North American director of sales and marketing, for both Icebug Footwear and ArchFlex Insoles. Wert joins Icebug at a crucial time for the company as it is restructuring its North American operations and beginning the distribution there of its proprietary traction footwear and ArchFlex Insoles. He brings a 30-year career in the footwear and outdoor industries, which included opening one of the first custom ski-boot fitting shops, in Breckenridge, Colorado, in 1983. During his career, he has covered both the retail and manufacturing sides of the footwear industry.

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