Icebug is joining Head and Devold this year as sponsor of the Allgäu Swimrun race, the German version of a Swedish trail running and swimming race, which will take place on Oct. 8 in the Bavarian town of Oy-Mittelberg ++ Golf Datatech has announced the completion of a study on “The Brand Identity in Golf,” based on the perceptions of 2,100 “serious” golfers in the U.S.