Icon Health & Fitness disagrees with Accell Group’s claim that the latter has become the second-largest supplier of home fitness equipment on the European market after Kettler, racing past the American group. Icon’s European management says the company is set to reach sales of €73-74 million in the four European countries where it has its own sales subsidiaries during the financial year ending next May, with only €5 million in the commercial market. These revenues include sales to distributors in Spain, Portugal and other countries. An additional $8-10 million are directly invoiced from the USA to European distributors, building up to a European retail turnover of about €140 million.
Deliveries to European clients should improve through the establishment soon of a new warehouse near Shanghai for the products made by the company in China, which will allow to consolidate shipments to its four warehouses in Europe. The new European logistic set-up and various other functions will be coordinated by Mark Richards, an Icon veteran who has been promoted as European senior operations manager, working with the company’s recently appointed European general manager, Renaud Grout, who is based in France.
Richards takes over some of the functions previously handled by Daniele Di Carmine, an Italian-based executive who left the company recently. Based in the UK, Richards continues to be responsible for the German and UK markets, but he is being assisted by new country sales managers.
Icon is going to launch a full line of clothing on the European market next January following its success in the USA, where it is generating annual sales of more than $80 million. It will be presented to the trade in a big hotel in Munich during the ISPO fair where Icon/Aicon will have its own private show. Accell Fitness will take the place previously occupied by Icon/Aicon in the fitness section of ISPO, next to Kettler.