IFM Marketing Surveys has signed on as an official partner of the International Sailing Federation’s Sailing World Cup. The first World Cup, which comprises seven top sailing competitions, kicked off last year in Australia, went to Miami, Florida, in January, and will head to Europe to finally finish in the U.K. in September. IFM will help the federation in its search for a title sponsor for 2010 and beyond. The partnership is for a year for now, with an eye to greater collaboration in the future.