In an unusual move, Fila has assigned the distribution of its two sports fashion lines, Fila Vintage and Fila Gold, to a large Italian wholesaler, 3A dei Fratelli Antonini, starting with the spring/summer 2010 collections. This interesting company, profiled in our Italian market research report, owns five large Sportland stores and is the Italian distributor of Heelys, among other brands. It also acts as an official reseller for selected Nike products to small sporting goods stores and other types of outlets. Company officials say they will sell the two Fila lines through a different sales network and to different clients, targeting between 100 and 250 selected stores specializing in sports fashion.

Topics