In order to position the brand more clearly in Scandinavia,...

In order to position the brand more clearly in Scandinavia, Hummel has opened an office and showroom in Askim outside Gothenburg, run by a Swedish country manager, Rikard Björk, says Sportfack. The Danish sports brand was previously using an agent for Sweden. The new subsidiary is expected to establish Hummel ...

You need to register to continue reading this article

Already an SGI Europe subscriber? Sign in here

Gated access promo

Register to continue reading

By registering today you’ll get access to:

  • 3  articles per month
  • Weekly Email newslettter

For full access to our business intelligence and to receive in-depth insights, analysis, downloadable charts, infographics and more, become a member today

For corporate membership options and enquiries, please visit our corporate membership page