In the wake of its first Manchester City product collection,...

In the wake of its first Manchester City product collection, Puma has signed a long-term deal with Pep Guardiola, manager of Manchester City FC. Guardiola will be serving as a brand ambassador, endorsing Puma products on and off the pitch, appearing in ad campaigns and advising Puma Football on the ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.