Cult.fit, India’s leading health and fitness brand founded in 2016 by Mukesh Bansal and Ankit Nagori, announced Indian actor-superstar Ranveer Singh as its new brand ambassador, taking on the role of Cult.fit’s “Motivator in Chief.” The association between cult.fit and Singh marks a significant milestone in the fitness industry, promising to excite and motivate millions of Indians to start their fitness journey. As part of the collaboration, Cult.fit plans to leverage the actor’s infectious, one of a kind social energy and commitment to a healthy and fit routine in a series of fitness initiatives and campaigns.
While recent studies have shown that only a small portion of India’s population participates in fitness activities, there is growing awareness of the need for and benefits of an active lifestyle post-pandemic. The strategic collaboration with Ranveer aims to show how fitness can be fun and motivate more people across the country to get active.
