Injinji has revamped its website for an improved experience for customers of its toe socks for runners and outdoor enthusiasts. The site now includes informative videos, a sponsored-athlete team and advice to help consumers pick – and then buy – the Injinji product best for them. The relaunch was timed for the release of Performance 2.0, its new collection, which is out in the U.S. and will be hitting shelves worldwide in February.

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