Inside Brands, a well-established distributor of sporting goods in the Netherlands, has restructured its activities, splitting them into two separate companies. Inside Brands continues to sell Rossignol, Tecnifibre, Trezeta and Pro Kennex in the Netherlands. Meanwhile, a separate unit has been set up for Under Armour, the American brand for which the Dutch company obtained distribution rights in the Benelux countries earlier this year. Inside Brands also has rights to sell Pro Kennex, the Taiwanese racquet sports brand, in most European countries, with the exception notably of Italy, France and the Czech Republic. It currently uses these rights mostly in the Benelux countries, the U.K. and Germany. A formal vehicle established in the Netherlands a few years ago to manage these activities, Pro Kennex Europe, was liquidated in July, so the distribution of Pro Kennex in Europe is now supervised by Inside Brands.

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