Intersport France has appointed François Neukirch, who was at the helm of Groupe Go Sport until one year ago, as its new managing director. He replaces François Bouche, who has left the company. Neukirch, 53, brings long-standing experience in the retail and sporting goods sector. He worked at Décathlon from 1983 to 1998, where he climbed the hierarchical ladder from department manager up to leading Décathlon's Ile-de-France region, which includes Paris. He also led Décathlon's purchasing and marketing departments. He then joined the Vivarte group, where he served as managing director of the Halle aux Chaussures chain from 1998 to 2000. He was appointed managing director for France at Sephora, which he left to join Go Sport, where he served as general manager from July 2007 to July 2012.

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