Intersport France has promoted Emmanuelle Bahuaud, 47, to marketing, commercial and communication director. At Intersport France, she had been at the head of commercial activities for a year. In her expanded role, she will oversee marketing, external and internal communications, sponsoring, CRM, e-commerce and digital. She will report to François Neukirch, general manager of Intesport for France and Belgium. Prior to joining Intersport, Bahuaud worked in the consumer goods business for French retailers such as Intermarché, where she held management roles in product management and communication, and Système U, with leadership roles in marketing and communication. She has also worked for Nestlé Waters, Chantelle and Mattel. 

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