The turnover of the retailers affiliated with the French Intersport group increased by 2.12 percent to €1,131 million last year, with slight increases on a same-store basis of 0.4 percent for those operating in the mountains and 1.32 percent for the others.
With a total of 349 stores and an increase of 35,000 square meters in the total sales surface, the latter represented nearly 87 percent of the total turnover. They recorded a 3 percent increase in the number of transactions, which compensated for a 1.5 percent drop in average prices. The best performances were obtained in the outdoor, running and water sports segments, in addition to various types of accessories.
Sport Leader, the sports fashion banner of the group, recorded a 1.2 percent sales increase on a same-store basis, in spite of the big drop in the market for lifestyle products.
The group attributes the success of its operations to a variety of initiatives including the optimization of its private label collections and of its relations with the brands, better logistics, the development of new data processing tools, stronger financial support and a redefinition of the group’s marketing strategies, with a clearer positioning for each of its banners.
The group is targeting the addition of 35,000 more square meters of retail space for this year with the establishment, the expansion or the transfer of 28 stores.
