Intersport Germany launched a special marketing campaign after the national football league's winter break. TSG Hoffenheim, the football club, which is sponsored by Intersport, is now playing for the first time in the UEFA Champions League. Intersport's online store is auctioning off original jerseys worn by TSG Hoffenheim players. Fans are also invited to buy any of a small number of jerseys on Intersport Germany's web store for their football idols to wear during matches of the German national league. All of the revenues will be donated to SOS Children's Village, a charity that Intersport Germany has been sponsoring since 2017. 

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