Intersport International Corp. reports a currency-adjusted 2.3 percent increase in its global retail turnover to the equivalent of 5.5 billion Swiss francs (€5.0bn-$5.5bn) after VAT in the first half of this year, including a 3.1 percent sales increase in the second quarter. As previously reported, the group's biggest franchisee, Intersport Deutschland, resumed its growth, while its second-largest franchisee, Intersport France, even posted a double-digit increase.
Steve Evers, the new chief executive of IIC, feels that these results prove that Intersport's new strategies, including its new category management approach and the development of a joint digital omni-channel platform, are working. IIC had grown by only 0.7 percent in 2018 on a currency-neutral basis. Positive figures are also expected for the second half of this year.
In the first half of 2019, Intersport's digital sales went up by 50 percent, Evers noted. Furthermore, more than 150 stores have been converted so far to a new format, and the group has just finished the redefinition of its brand platform, which will be launched with a new global campaign in spring/summer 2020.
Meanwhile, the group's newest partner in China, Suning, has opened its first Intersport store in Nanjing, only 60 days after the signing of the franchising contract. Also, a new Intersport flagship store dedicated to running is set to open in Shanghai on Aug. 23.