Intersport International continues its association with Fifa for the 2014 World Cup in Brazil. It will again act as the Official Event Shop during the tournament, setting up dedicated 2014 FIFA World Cup Brazil retail corners in more than 550 stores operated by affiliated retailers in over 20 countries before and during the event. Some of the official event shops will already start up for the Christmas 2013 selling season. Intersport will also have the right to produce official licensed products for the World Cup. In 2011, the international retail organization already had the official event shop in Germany for the 2011 Fifa Women's World Cup. Intersport will also be the official sport shop of the Uefa Euro 2016 tournament in France.