Pierre Irelli has been appointed commercial director at Intersport International (IIC). Irelli was most recently chief product officer at Intersport France, a role he has held since 2019. He started his professional career in 2013 at Intersport as a category manager for team sports and then worked as a category manager at the French cooperative society and hypermarket chain E. Leclerc. A sports enthusiast himself, Pirelli practices football, marathons and martial arts.
IIC posted record revenues of €13.7 billion in 2022, representing a 13.4 percent increase from 2021. Germany, France and Austria were the three biggest contributors to the total sales increase. At the end of 2022, Intersport had 5,300 stores worldwide and was represented in 42 countries.
