Intersport is going to become the official partner of the Champions Hockey League for the ice hockey competitions that it will organize in Europe, starting in August 2014 The contract, which will run for three years, has been signed through Infront Sports & Media, the exclusive marketing and media partner of the league, which is owned and operated by the European Ice Hockey Club Competition (EICC). The package includes, among other benefits, promotional spots on video cubes in major arenas, perimeter board advertising across all 149 games in TV camera view and full integration across all communication and promotional materials – including the website and streaming platform www.championshockeyleague.net.
Related articles
-
ArticleLuhta shows Olympic looks in Milan
Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z