Intersport Sverige has become a sponsor of the Swedish Ice Hockey Association, saying that the aim of the cooperation is to make it easier for parents to find the right equipment at the right prices for their children. The sports federation already has a close collaboration with Reebok CCM Hockey. This partnership will now be intensified thanks to Intersport's involvement. Intersport has over 150 stores throughout Sweden and a wide reach to younger generations of hockey players, which is especially important to the Swedish Ice Hockey Association. However, Intersport's three-year contract will not allow it to show its brand in the ice hockey arenas in the context of international matches.

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