Messe München has announced this year's winners of the Ispo Award. In addition to the regular prizes for the Products of the Year, this time the jury has also selected the overall winners in the new categories of Asian Products and Marketing:
- Action sports: Burton for its M2 goggle, whose frame features eight magnets to stabilize the changeable glasses.
- Outdoor: Edelrid for its climbing rope, the Snipe 9.8/10 mm. A new manufacturing process called EnduroTec allows production of one rope with two different diameters.
- Ski: Völkl for its new line of freeride skis, V-Werks. Its Katana ski features a full rocker construction covered by 3-D ultralight carbon fiber.
- Performance: Mio Global for Alpha, a new heart rate monitor that is a wrist-top device without breast belt. It combines optical sensors with innovative filter software to provide reliable and easy-to-use reading of the heart rate.
- Asian Product of the Year: B1XG1 Jacket by Black Yak. The first winner ever in this new category secured the prize for a jacket combining extraordinary design with state-of-the-art temperature management and waterproofness.
- Communication of the Year: As reported earlier, Mammut won this new title for its multi-channel campaign celebrating the brand's 150th anniversary.
The lucky winners will receive the prizes during a celebratation to be held on Monday in Hall A6, 122B. The award-winning items will be exhibited during the Ispo Munich show in Hall B3, Stand 405.
Aside from these prizes, many others have been given by various juries, but the list would be too long to publish. To try to simplify the award-winning procedure, here is how it works. First, we have three categories: products, Asian products and communication. Each one is crowned by an overall winner of the year, but then each category is divided into subcategories such as ski, outdoor, performance and action sports. In addition to the overall winners of the year, additional prizes have been given to 48 “gold” winners for specific types of products. In the Asian products category, there are two gold winners (one for hardgoods and one for apparel) in addition to the overall winner. In the communication category (marketing), there are eight gold winners in addition to Mammut, the overall winner of the year in this new category. As if that were not enough, there are also 86 regular “winners” of prizes for the four product categories, 29 for communication and none for Asian products.