The winners of Ispo Brandnew 2020, the competition organized by Ispo among start-ups in the sports industry, have been announced. In order to address the changing demands of the industry, eight new categories were created for the 2020 edition. An interdisciplinary jury of independent experts selected a shortlist of 50 brands out of around 400 applications. Then, it chose eight winners, one per category.

The eight winners are: Keego (Austria, 2018) in the Outdoor Adventure category (www.keego.at); mvdham (Germany, 2018) in the Urban Outdoor category (www.mvdham.com); SensuSport (Germany, 2017) in the Matchtime category (www.sensusport.com); Switch Boards (Poland, 2017) in the Slopes & Parks category (www.switch-boards.com); Enda (Kenya, 2018) in the Body & Mind category (www.endasportswear.com); Cowboy (Belgium, 2018) in the Future Mobility category (www.cowboy.com); Exolung (Austria, 2018) in the Offshore category (www.exolung.com); and finally, Awayco (U.S., 2018) in the Connected Sports category (www.awayco.com).

The “Overall Winner” for 2020 has not been selected yet. All winners will present their solutions at Ispo Munich on Jan. 26–29, 2020, in the Brandnew Village in Hall B4. On Jan. 26, during the trade show, the eight winners will make their pitches to run for the top honor. The award ceremony will take place right after.