It was just recently announced that Thomas Kleinhenz, a former Puma executive, left Joy Sportswear in September of last year. He was in charge of sourcing and of the brand Tao, the German sportswear company’s label for running and other technical clothing. He served alongside Claus-Dieter Grapentin and Bernhard Helfrich, joint managing directors of Joy. The apparel specialty firm is introducing a new brand called Sens Bleu, which is designed to be higher-quality sportswear for the entire family, including sweaters, polos, shirts and outdoor-inspired vests and jackets.