James Rodriguez is releasing a personalized range of men's underwear, following in the footsteps of Cristiano Ronaldo and David Beckham. The Colombian midfielder, who plays with Ronaldo at Real Madrid, modeled the J10 branded range after teaming up with Colombian brand Bronzini. The athlete became one of the world's most marketable footballers after his stunning performance at the latest World Cup in Brazil, where he scored six goals and won the Golden Boot. In the wake of the tournament, Rodriguez joined Real Madrid from AS Monaco in a deal worth $108 million.

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